30,000 square feet. One standard.
Lake Country's largest strength floor is coming to Hartland. Reserve your founding membership now and secure the $50/month founding rate — only the first 500 get the charter rate.
11 of 3,000 founding spots reserved
VirtueField is the gym Hartland has been waiting for — 30,000 square feet of flagship strength and conditioning equipment, wide-open training space, and the same 5.0★ standard that built VirtueHall. It is the only official Hammer Strength® Certified training facility in all of Lake Country.
We're not open yet. But the founding members who reserve now don't just save money — they help build the room they'll train in, and they claim a founding rate the public won't get.
Doors are targeted for January 1, 2027. Founding spots are limited and awarded in the order they're reserved.
The earlier you reserve, the lower your founding rate. Once each tier's spots are gone, the price steps up.
Founding rates are limited to each tier's spots and filled first-come, first-served. Once a tier fills, the rate steps up to the next.
Founding memberships cover full facility & open-gym access — they do not include coached classes. Want classes? See our class options & pricing →
Thirty thousand square feet of purpose-built training space — no waiting for a rack, no fighting for a bench. Full machine circuits, a dedicated cardio wing, platforms, and free weights, all under one roof.
VirtueField is the sole Hammer Strength Certified facility across Lake Country — a distinction earned by outfitting the floor with genuine Hammer Strength equipment and meeting the brand's standard for how a serious strength facility is built and run.
Racks, platforms, benches, and free weights in quantity — enough that you never wait your turn.
A full wall of premium treadmills, bikes, and conditioning machines — zone 2 to intervals, dialed in.
Complete plate-loaded and selectorized circuits so every muscle group has a station built for it.
The same clean, well-run, 5.0★ standard that built VirtueHall — now with room to grow.
Renders shown are for planning and may differ from the finished facility.
Founding spots are limited. Drop your details and we'll lock in your rate and reach out to finalize your founding deposit before we open.
Your spot is reserved. We'll reach out soon to lock in your rate and finalize your founding deposit. Welcome to VirtueField.
Train at VirtueHall NowGet construction milestones, opening news, and a heads-up before each founding tier fills — no commitment, no spam.
We'll send construction updates and let you know before each founding tier fills.
VirtueField opens in 2027 — but VirtueHall is open right now. Reserve your founding spot, then train open gym or coached classes at our Merton campus in the meantime.
VirtueField is targeting a January 1, 2027 opening at our Hartland, WI campus. Founding members get first access the day the doors open.
The first 500 founding members get the $50/month founding rate. The next 500 get $60/month. After that, the public rate at open is $70/month. Reserve early to secure the lowest founding rate before your tier fills.
You secure the lowest founding rate, claim one of a limited number of founding spots, and get first access when the doors open. Founding spots are capped and awarded in the order they're reserved.
Not right now. Reserving puts your name on the founding list and holds your rate. We'll reach out to finalize your founding deposit and get you set up before we open.
Yes. VirtueHall is open now with open gym at $80/month and coached classes at $169/month. Reserve your VirtueField founding spot and keep training at VirtueHall in the meantime.