ActiveVirtue Athletics
Hartland's premier strength gym. Built for people who show up.
Who We Are
ActiveVirtue exists as a training ground for life’s Sentinels. Men and women who refuse to surrender their bodies, strength, and responsibility to time. We believe physical capability is not vanity but stewardship. A duty to ourselves, our families, and future generations. Through disciplined training, community, and lifelong progression, we prepare humans to remain capable in every season of life. To stand when others fade. To protect what matters. To live with vigilance rather than comfort. At ActiveVirtue, strength is not measured by appearance alone but by resilience, longevity, and the quiet confidence of those who choose to guard their future.
Come see it in person
What People Are Saying - 5.0 Stars from 100+ Reviews
My all time favorite gym. AV is always clean and well maintained. The staff are welcoming and friendly, and the atmosphere is really positive. The classes are fun and energetic. Plus they have great music. Overall, it’s a fantastic place to workout and stay motivated.
Read moreJessica Marie
10 days ago
This gym, staff and owner are exceptional! From the equipment, environment and conversations with the staff, it's always a very welcoming place to get a great workout! Top notch equipment and staff make ActiveVirtue a community you need to join!
Read moreTrent
10 days ago
Steve Miller
1 month ago
This is a great gym. I've been going here for 1 yr and have nothing but good things to say. It has everything you need, is always clean, has very friendly staff and membership, new equipment, and mid-west community feel. It's easy to see from the attention to detail and constant upkeep that this is a labor of love for the owner. The future plans for expansion are really exciting also. This place is a huge win for the community.
Read moreAdam Ottmar
2 months ago
Awesome gym and culture the owner and staff have created at Active Virtue Athletics!!! I’ve worked out for years and been to pretty much every gym in the area and this place is top notch. From equipment, cleanliness and atmosphere they have everything you need to enjoy the gym! Such a great and much needed addition to the Merton/Lake Country community!
Read moreNicholas Wichser
2 months ago
Ryan Ehlenbach
2 months ago
I’ve been here for the past month as a college student. It’s a great facility with a wide variety of equipment, well kept, and inviting. The Saunas are great as well. I would definitely recommend to anyone who’s looking for a nice workout! 🏋️ 💯 🔥
Read moreJack Zielski
2 months ago
Fantastic gym. I've only been there for a week, but this is the absolute best gym I've found in the entire Milwaukee area. Not sure how they afford keeping it this nice--people cleaning regularly, fixing the machines, top-notch equipment--but I'll take it! Hope it stays a hidden gym, but not likely. The mission is also on point. Working out for a purpose bigger than ourselves.
Read moreJohn Lawlis
3 months ago
I love this place! I’ve been going pretty much since it’s open and it is the nicest gym I have ever been to. The staff is awesome and the culture is amazing!
Read moreBrody Dorton
3 months ago
Ready to see it for yourself?
Take the ActiveVirtue 7-Day Challenge — free access, no contract.
Staffed Hours
06:00 AM – 07:00 PM
06:00 AM – 07:00 PM
06:00 AM – 07:00 PM
06:00 AM – 07:00 PM
06:00 AM – 07:00 PM
07:00 AM – 07:00 PM
12:00 PM – 07:00 PM
Connect with Us
Reach out to us to schedule a tour or have your questions answered.
Text 262-804-0876 for a faster response.
