ActiveVirtue Athletics

This is a great gym. I've been going here for 1 yr and have nothing but good things to say. It has everything you need, is always clean, has very friendly staff and membership, new equipment, and mid-west community feel. It's easy to see from the attention to detail and constant upkeep that this is a labor of love for the owner. The future plans for expansion are really exciting also. This place is a huge win for the community.

Awesome gym and culture the owner and staff have created at Active Virtue Athletics!!! I’ve worked out for years and been to pretty much every gym in the area and this place is top notch. From equipment, cleanliness and atmosphere they have everything you need to enjoy the gym! Such a great and much needed addition to the Merton/Lake Country community!

I’ve been here for the past month as a college student. It’s a great facility with a wide variety of equipment, well kept, and inviting. The Saunas are great as well. I would definitely recommend to anyone who’s looking for a nice workout! 🏋️ 💯 🔥

Fantastic gym. I've only been there for a week, but this is the absolute best gym I've found in the entire Milwaukee area. Not sure how they afford keeping it this nice--people cleaning regularly, fixing the machines, top-notch equipment--but I'll take it! Hope it stays a hidden gym, but not likely. The mission is also on point. Working out for a purpose bigger than ourselves.

I love this place! I’ve been going pretty much since it’s open and it is the nicest gym I have ever been to. The staff is awesome and the culture is amazing!

Great gym, awesome staff, solid variety of equipment - squat racks, deadlift platforms, machines, free weights, cardio machines, mobility, core, etc. Super welcoming, built around personal growth and community support. Love this place and the benefits it’s yielded 🫶🏻❤️💪🏻🤩

By far the best gym I have been to. Whenever I am in town this is where I go. Heston (the owner) is the best. No nonsense, flexible, and the gym has everything you could possible need. Whether you are a performance athlete, body builder, weekend warrior, or just trying to get in shape this gym in the place to be. I never have a problem using the equipment I need (although I generally lift at non-peak hours). In fact, most of the time I am able to do supersets between multiple different machines. A hidden gem in the area. Absolute highest recommendation!

Active Virtue is absolutely unreal. Equipment is top tier and brand new. Vibes are unmatched. Staff are engaging and actually care how you’re doing. This is definitely a gym you want to be an athlete at.