ActiveVirtue Athletics
Who We Are
ActiveVirtue exists as a training ground for life’s Sentinels. Men and women who refuse to surrender their bodies, strength, and responsibility to time. We believe physical capability is not vanity but stewardship. A duty to ourselves, our families, and future generations. Through disciplined training, community, and lifelong progression, we prepare humans to remain capable in every season of life. To stand when others fade. To protect what matters. To live with vigilance rather than comfort. At ActiveVirtue, strength is not measured by appearance alone but by resilience, longevity, and the quiet confidence of those who choose to guard their future.
What People Are Saying
Ryan Ehlenbach
15 days ago
I’ve been here for the past month as a college student. It’s a great facility with a wide variety of equipment, well kept, and inviting. The Saunas are great as well. I would definitely recommend to anyone who’s looking for a nice workout! 🏋️ 💯 🔥
Read moreJack Zielski
20 days ago
Fantastic gym. I've only been there for a week, but this is the absolute best gym I've found in the entire Milwaukee area. Not sure how they afford keeping it this nice--people cleaning regularly, fixing the machines, top-notch equipment--but I'll take it! Hope it stays a hidden gym, but not likely. The mission is also on point. Working out for a purpose bigger than ourselves.
Read moreJohn Lawlis
27 days ago
I love this place! I’ve been going pretty much since it’s open and it is the nicest gym I have ever been to. The staff is awesome and the culture is amazing!
Read moreBrody Dorton
1 month ago
Great gym, awesome staff, solid variety of equipment - squat racks, deadlift platforms, machines, free weights, cardio machines, mobility, core, etc. Super welcoming, built around personal growth and community support. Love this place and the benefits it’s yielded 🫶🏻❤️💪🏻🤩
Read moreBrittany Steuer
1 month ago
By far the best gym I have been to. Whenever I am in town this is where I go. Heston (the owner) is the best. No nonsense, flexible, and the gym has everything you could possible need. Whether you are a performance athlete, body builder, weekend warrior, or just trying to get in shape this gym in the place to be. I never have a problem using the equipment I need (although I generally lift at non-peak hours). In fact, most of the time I am able to do supersets between multiple different machines. A hidden gem in the area. Absolute highest recommendation!
Read moreZachary Zirgibel
1 month ago
Active Virtue is absolutely unreal. Equipment is top tier and brand new. Vibes are unmatched. Staff are engaging and actually care how you’re doing. This is definitely a gym you want to be an athlete at.
Read moreChristian Wagner
2 months ago
I have been working out at ActiveVirtueAthetics for a month and absolutely love it! The facility is always clean and organized and has a variety of machines. I’m a class person and love the small class sizes. They feel like one-on-one training sessions. With being new (and sore from not working out in a while) the class trainers really listen and understand when a modification is needed. I also have to mention the sauna which is just a fabulous extra to help sore muscles, etc. AVA is such a great addition to Merton!
Read moreAshley Wolfgram
3 months ago
Cleanest and nicest gym I’ve ever belonged to. Lots of unique equipment, very friendly staff, and the individual mens/womens sauna is a great addition. Highly recommend!
Read moreMarissa D
3 months ago
Connect with Us
Reach out to us to schedule a tour or have your questions answered.
Call or text here: (262) 228-9733
Hours
04:00 AM – 10:00 PM
04:00 AM – 10:00 PM
04:00 AM – 10:00 PM
04:00 AM – 10:00 PM
04:00 AM – 10:00 PM
07:00 AM – 07:00 PM
07:00 AM – 07:00 PM
